Illamasqua Launches At Chadstone

After their successful launches in Sydney and Melbourne City, last Thursday saw Chadstone Myer the latest department store to be graced with Illamasqua‘s beautiful, imaginative and seductive makeup range.

Illamasqua is cult UK beauty brand that stems from a a desire to provide extremely high quality, HD stage and camera worthy range of makeup to a retail audience. With a slogan like “make up for your alter ego”, Illamasqua is unlike any other brand I have seen or heard of before; their work is true art. A quick look through their collections and what can be done with them will show you that.

“Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership.” – Illamasqua

For a fairly Plain Jane (it’s even the J in my name!) girl with a classic/neutral/nothing too out there makeup sense, the Illamasqua counter intrigued and scared me at the same time – but only for a second, the intrigue quickly took over to become the overwhelming feeling. I was in awe; from the dolled up makeup artists in full Burlesque costume, to the guests’ faces that they were transforming. It was all amazing and I didn’t know where to look!

Lucky me got a chance for the wonderful Jonathon to have his way with me (girls please, in the makeup artist sense!) and I sat up on the stool like a nervous little school girl. After explaining my blog (in a convoluted and as far from articulate as you can get kind of way, good start Hol..) Jonathon asked me what were were going to do. “Ah, I know you guys do a whole bunch of creative, out there stuff… but I’m too chicken how about you can show me some colours I may have never thought would suit me? I never know!”

Jonathon took a step back and appraised me, and then his gorgeous English accent began to explain that he wanted to create something ‘super matte, powdery, minky, soft tones, sophisticated, editorial‘ and a plethora of other words that sounded like poetry coming from such an amazing make up artist.

So I went from no makeup to a minky, matte, sophisticated model who’d just done a UK Vogue shoot. Ha! I wish.

Jonathon working his magic..

Halfway through my transformation..

The eyes being done, which were a mixture of the powder blusher used on my cheeks, ‘Excite’ (a fluro orange!) and a powder shadow, ‘Incubus’. The inner corners of my eyes featured Excite, which was blended seamlessly into the darker outer of Incubus.

And TADA! The finished look! I was Quite Happy With Myself, as all the shop windows and mirrors in Chadstone will let you know…

Jonathon and Myself

This was such an easy, yet unexpectedly wearable look… The matte, powdery-ness of it was quite a change for me, I a am a sucker for the glowing, illuminated look, and when it comes to eyes, I always seem to go for shimmer. After thinking about this, I’ve come to the conclusion that it’s because it’s, well, easier? There seems to be room for error when you swipe on a soft cream and then brush some gold shimmer over. Matte? It seems that if you made a mistake, it would be harder to cover up… But after a few of Jonathon’s winning words of wisdom (see below!) – I think I’m going to break out of my rut and try more of a matte, colourful look!

“You don’t have to highlight with shine, you can highlight with tone.”

“Use small brushes to gain control over application.”

“I’m a bit over shine, I think matte looks much more sophisticated. Shine is good at hiding flaws but if you’ve got good skin, try to highlight with matte.”

“You should never see a line in a smokey, smouldery eye!”

“Apply eye powder and press with a short haired brush, then blend with a long hair – you won’t get any fallout that way.”

“Create texture with tone. Who says lip liner has to be darker? Lighter outside creates tone”

“Make up should just make you feel good. There’s so many rules as how to do it, if someone wants to break the rules, let them!”

What a learning experience! I highly recommend you go and visit an Illamasqua counter near you, you will be amazed by what they can do and the products on offer!

A huge thank you to the gorgeous Jacie from You’ve Got Nail for being my own personal paparazzi and taking amazing photos!

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8 Responses to “Illamasqua Launches At Chadstone”


  1. 1 Mez February 2, 2011 at 10:38 am

    I love this quote: “You don’t have to highlight with shine, you can highlight with tone.”

    This is something I need to learn.

    You can’t even tell that it’s a fluro orange on your cheeks, you look beautiful. I’m going to check out the counter next time I’m at Myer.

  2. 3 CC February 2, 2011 at 10:38 am

    Looks great, Holly! Can’t wait for them to hit Perth. T x

  3. 4 mujj February 2, 2011 at 1:18 pm

    Gorgeous Holly!!! You look “matte” beautiful. xxxx

  4. 5 Nikki Parkinson February 2, 2011 at 2:43 pm

    Oh, you look just gorgeous … or should be more gorgeous! I was the same at Illamasqua as I’m a Miss Jane as well but they made me into a better version of myself – and younger xx

  5. 7 Annette @ Wellnesss WA February 5, 2011 at 12:12 pm

    impeccably pretty as per usual darling holly! x


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