Some of you may have already heard this on the speed-of-light grape vine that is the Internet – but it’s worth repeating:
US cult beauty brand Kiehl’s are dropping their prices by up to 50% for the Australian market!
Can I get a woop woop? I’m in love with the whole idea of Kiehl’s (New York since 1851), which was only cemented when I visited their flagship store in NYC last year.(Seriously, check it out, best store!) Apothecary-style, no-fuss packaging and most importantly, effective products that do what they say – what’s not to love?
The news was announced to the Melbourne cohort of beauty bloggers last Thursday night at the newly revamped Bourke St Myer. I absolutely love what Kiehl’s has done with their counter; created an intimate yet quirky ‘shop feel’ (complete with faux brick walls) in the most non-intimate of settings.
So why can they drop prices of over a quarter of their line, including icons such as Creme de Corps? Well, Kiehl’s have always been committed to being a caring, sharing kinda brand, and with their huge global growth (up 50%!) in a period where beauty as a business is generally struggling, they’ve decided to give back to the people that have helped them grow! Aw, bless!
Huge props to Kiehl’s for recognising that us beauty lovers are a savvy bunch – it doesn’t take long to do a quick Google search of overseas prices, and 99.9% of the time, it’s double in Australia. Of course, import costs and taxes do play a part, but when the Aussie dollar is currently kung fu-ing the US’ bum, it only makes sense to purchase online, or load up our international friends like Makeup Mules – therefore lowering sales on Australian soil. So really, it’s a win-win for Keihl’s and Australian lovers of the brand, and more beauty companies should follow suit!
Luckily, I went away with three Kiehl’s products to trial, including the famous Creme de Corps, nourishing Lip Balm #1 in Cranberry and my new love, the Epidermal Re-Texturizing Micro-Dermabrasion (review to come soon!) I’m still lemming after their Ultra Facial Cream (was $105 now $64!) and the Calendula Herbal Extract toner… they’re on the ‘to-buy’ list!
So, what do you think about this price drop?
Smart cookies them Kiehl’s, hey! Do you think more brands should follow suit?
Have you tried Kiehl’s? Been to their amazing NYC store?
Am I There Yet? 
Other brands should definitely follow suit & hopefully they will when they see Khiel’s sales fly up! I had to stop buying some of my faves when I adopted a mortgage & this will allow me to hop back in – yippee!
i adoooore Khiel’s! love their lip balm, shampoos and deodorants 🙂 im so excited that they are droppin’ and i do hope others follow suit 🙂
I love the Epidermal Microdermabrasion as well! The Acai cleanser is also beautiful – a really gentle foaming cleanser, it leaves your skin feeling so soft and lovely.
I’m sooo excited about this! Thankgod its payday this week, definately stocking up.
ps. i love your blog! i recently started my own beauty blog and i’ve added you to my list of links i love x
I saw this! Also noticed Guinot and Biotherm have done the same thing which means we get more beauty bargains! Woo hoo!
Who can dislike a price drop! I hope this proves to be a profit-making move for them so plenty of other US and UK retailers follow suit here in Australia! (A girl can dream, right?)
Kind of off topic but did any one notice Keihl’s is actually owned by L’Oreal? A read of Seth Godin’s All Marketers are Lairs would also be advised.